IKEA vision is to create better everyday life for the many by offering side range of well-designed home furnishing products, functional at prices so low that as many people as possible will be able to afford them.
The IKEA Company was founded by Ingvar Kamprad in his hometown Småland, South Sweden in 1943, when he was just 17 years old. The company’s name is an acronym that consist of his own initials of IK, E indicated Elmtaryd, the name of the farm and A indicated Agunnaryd.
The IKEA concept is based on a thorough knowledge of the needs and function of life at home, with a combined of experience of materials and production techniques. IKEA has 70 years of experience in developing and presenting the IKEA product range.
The IKEA store offers a wide range of well designed, functional home furnishing products that have been designed and produced through research and development, tight quality control and with long term sustainability in mind. IKEA products are simple in design with many smart multi-functions and hidden customer benefits. The IKEA furniture products are flat packed, to enable the “do-it-yourself” concept, thus making it possible to lower prices on designer products.
There are 389 IKEA stores with over 183,000 co-workers in 48 countries with total sales over 36.4 billion Euros. Number of IKEA store visitors nearly 915 million, number of IKEA website visitors over 2.1 billion times. More than 211 million catalogues (2017) printed in 33 different languages.