MVB mission is to empowers concerned consumers by highlighting businesses that are taking the right approach to the seven critical values areas. And to be part of MVB, companies need to demonstrate that they maintain acceptable standards in the following areas :
Businesses must value the safety and security of their employees and consumers and have excellent programs in place for ensuring safety and security in every area of operation and every aspect of their businesses.
Going further than simple customer service, companies must show specific examples of how they respect, value and care for their customers.
Businesses must demonstrate that they value, respect and protect the environment and must show that all employees and stakeholders adopt the same standards.
Businesses must demonstrate that they value the communities in which they operate and demonstrate good corporate citizenship involving charitable and welfare programs and try to become ‘net positive’ in their use of natural resources
Businesses must show that they value and respect all people equally and must be equal opportunity employers for gender, race and age. They must have good training, good relationship management and good career planning practices at all levels.
Businesses must show that they understand and value the benefits of adopting the best possible business practices in their industry and make a valuable contribution to improving best practices where possible.
Companies must be dedicated to maintaining excellent business ethics and must make a valuable contribution to their industries and the communities in which they operate by striving to improve products and services through research and development and adoption of the latest available technological advancements.